The idea was to create a setting that would give the audience a cozy feeling of well-being for the Natura cosmetics company Father's Day campaign.

With this idea in mind, the creatives of the Inobi advertising agency contacted the artist to create a special fabric for the set of the scenario.

More than 17 square meters of set were woven, using more than 60 kilos of fabric and 100 kilos of synthetic down.